CSR and its communication in SMEs

Authors

DOI:

https://doi.org/10.5902/2175497729276

Keywords:

CSR. Strategy communication. Business strategy.

Abstract

Through the review and synthesis of the recent literature on CSR and CSR, especially in SMEs, it is intended to make taxonomy of the different ways of assuming SR and the characteristics, motivations and limitations of the implementation of social responsibility, to serve as an instrument to the institutions in the design of strategies for the increase and maintenance of CSR.

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Author Biographies

Pilar Flores-Asenjo, UNIVERSIDAD CATOLICA SAN ANTONIO DE MURCIA

Profesora Doctora del Departamento de Administración y Dirección de Empresas. Área de Organización de Empresas.

Miguel Angel Beltran-Bueno, UNIVERSIDAD CATOLICA SAN ANTONIO DE MURCIA

Profesor Doctor del Departamento de Ciencias Jurídicas y de la Empresa. Área de marketing

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Published

2017-12-19

How to Cite

Flores-Asenjo, P., & Beltran-Bueno, M. A. (2017). CSR and its communication in SMEs. Animus. Revista Interamericana De Comunicação Midiática, 16(32). https://doi.org/10.5902/2175497729276

Issue

Vol. 16 No. 32 (2017)

Section

Sociabilization, communication and technological values in the new social context

License

The authors of texts approved by the referees of Animus - Inter-American Journal of Media Communication automatically concede, and without any charge, the right to the first publication of the submitted material.