Actions and Strategies for visibility: application in scientific journals

Abstract

The present article presents research results focusing on the management of electronic scientific journals and the promotion of visibility. Emphasis is given to the importance of electronic journals as marketing vehicles, designed to attribute value to the product (scientific research), as well as to producers (researchers and their institutions), giving them visibility to their peers and to society in general. Based on a literature review on the subject, it has been observed that it is a subject that is still little explored and lacks contributions. The methodology used to carry out the research was composed of a set of steps and procedures involving the scientific deduction method, descriptive research, population and sample definition, data collection, application of data collection instruments and processing and exploratory data analysis. The results point to important gains for newspaper visibility.