Bulletproofing Relationships: Therapeutic narratives and the rationalization of affection in The Love School

Authors

  • Karla Macena Patriota Universidade Federal de Pernambuco
  • Vander Casaqui Escola Superior de Propaganda e Marketing de São Paulo (ESPM-SP).
  • Emanuelle Gonçalves Rodrigues Universidade Federal de Alagoas

DOI:

https://doi.org/10.5902/2175497722958

Keywords:

Therapeutic narratives. The Love School. Rationalization of affection.

Abstract

In this article, given the premise that religion has constructed prescriptive discourses on how to manage oneself, generating rationalized relations that are appropriated by the capitalist system and thus framed as formulas to reach happiness. We advance a reflection on the relation between "rational" or "intelligent" faith, emotional relationships and the "business marriage." Our study will analyze the therapeutic narratives exposed by Renato and Cristiane Cardoso, as well as its ramifications within the Love School brand - in books, broadcast TV, Internet, and especially in the Universal Church of the Kingom God's temple in São Paulo.

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Author Biographies

Karla Macena Patriota, Universidade Federal de Pernambuco

Doutora em Sociologia e mestre em Comunicação pela UFPE. Professora no Departamento de Comunicação e do Programa de Pós-graduação em Comunicação da Universidade Federal de Pernambuco – UFPE.

Vander Casaqui, Escola Superior de Propaganda e Marketing de São Paulo (ESPM-SP).

Doutor em Ciências da Comunicação pela Universidade de São Paulo (USP). Professor de mestrado e doutorado do Programa de Pós-Graduação em Comunicação e Práticas de Consumo da Escola Superior de Propaganda e Marketing de São Paulo (ESPM-SP).

Emanuelle Gonçalves Rodrigues, Universidade Federal de Alagoas

Professora do curso de Comunicação da Universidade Federal de Alagoas - UFAL. Mestre em Comunicação pela Universidade Federal de Pernambuco - UFPE.

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Published

2017-07-07

How to Cite

Patriota, K. M., Casaqui, V., & Rodrigues, E. G. (2017). Bulletproofing Relationships: Therapeutic narratives and the rationalization of affection in The Love School. Animus.Inter-American Journal of Media Communication, 16(31). https://doi.org/10.5902/2175497722958

Issue

Vol. 16 No. 31 (2017)

Section

Free Articles

License

The authors of texts approved by the referees of Animus - Inter-American Journal of Media Communication automatically concede, and without any charge, the right to the first publication of the submitted material.