Study on the Satisfaction of Members in Agricultural Cooperatives

Authors

DOI:

https://doi.org/10.5902/2359043232434

Keywords:

Satisfaction Factors, Agricultural cooperatives, Survey, Associated

Abstract

This article aimed to identify the factors that influence the satisfaction of members of agricultural cooperatives. Methodologically, a survey was carried out, with a descriptive character, of a quantitative nature, with 305 members of four agricultural cooperatives from the state of Rio Grande do Sul. Five factors of satisfaction were found; Service, Input, Social and Economic Aspect, Location and Physical Structure and Service. As a result the application of the t test demonstrated a relationship between the profile variables and the satisfaction factors, and the cooperative with more than twenty years of relationship has a relationship with the Service factor and the Cooperative Location. And finally, members who do not hold management positions have greater concerns with the service, input and social and economic aspect of their cooperative. In conclusion, satisfaction has indispensable factors for improvements in management techniques and better involvement of the cooperative in the organization.

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Author Biographies

Viviane Flaviano, Universidade Federal de Santa Maria - UFSM

Graduação em Gestão de Cooperativas pela UFV, é Mestre em administração pela Universidade Federal de Santa Maria (UFSM), atualmente faz Doutorado em Extensão Rural pela Universidade Federal de Santa Maria.

Mauri Leodir Lobler, Universidade Federal de Santa Maria

Doutorado em Administração pela Universidade Federal do Rio Grande do Sul. Professor Associado II da Universidade Federal de Santa Maria. Desde 2014 é Diretor do Centro de Ciências Sociais e Humanas da Universidade Federal de Santa Maria (UFSM).

Ana Flávia Andrade Avelino

Graduação em Administração, é Mestre em administração pelo Universidade Federal de Santa Maria (UFSM). Atualmente Coordenadora e professora do Curso de Administração da Faculdade de Educação São Francisco

References

CALDEIRA, T. A; AFONSO D. M. A.; ALBINO A. A. Análise de satisfação dos usuários da cooperativa de crédito “unicred sudeste pac muriaé”. Revista das faculdades integradas Vianna Júnior. V.5, n. 1, Juiz de Fora, 2014.

CHURCHILL, G. A., Jr. A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, v.16, n.1, p.64–73, 1979.

COOPER, D. R.; SCHINDLER P. S. Métodos de pesquisas em administração. Porto Alegre: Bookman, 2003.

CRUZ, Antônio. Uma contribuição crítica às políticas públicas de apoio à economia solidária. Campinas, 2002: arquivo eletrônico.

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Published

2019-07-09

How to Cite

Flaviano, V., Lobler, M. L., & Avelino, A. F. A. (2019). Study on the Satisfaction of Members in Agricultural Cooperatives. Revista De Gestão E Organizações Cooperativas, 6(11), 155–172. https://doi.org/10.5902/2359043232434

Issue

Vol. 6 No. 11 (2019)

Section

Artigos

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