Creative/Cultural Industry – Opportunistic Barrier Evidence
Resumo
Based on the Owl interventions – Super Bock – Solid Dogma publicity agency, in this study we propose to describe and analyse the emergence of the opportunistic barrier within creative and cultural industry.
We adopted a qualitative methodology and use photography as a research technique.
The results allow us to conclude that the emergence of opportunistic behaviours results in the destruction of creativity rather than the creative destruction proposed by entrepreneurial action literature.Downloads
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