Issue Title
Vol 12, No 3 (2019): Jul-Sep The allure of ubiquity: brand equity and brand authenticity influenced by distribution channels Abstract  PDF
Samanta Puglia Dal Farra, Mauricio Jucá Queiroz, Paulo Henrique Müller Prado, Renata Steffanoni Bernardes de Queiroz
Vol 13, No 1 (2020): Jan - Mar Market segmentation and dimensions of store equity: a study in retail construction Abstract  PDF
Juliana Cristina Fornabaio Florêncio, Eduardo Eugênio Spers, Hermes Moretti Ribeiro da Silva, Nadia Kassouf Pizzinatto
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