, Fumec, Brazil
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Revista de Administração da UFSM Vol. 3 No. 3 (2010): Set-Dez - Articles
Intentional loyalty and consumer behavior in the mobile phone market: the role of contextual and individual influences
Abstract PDF (Português (Brasil)) -
Revista de Administração da UFSM Vol. 4 No. 1 (2011): Jan-Abr - Articles
Brand Relationships on Retailing: The Impact of Image on Behavioral Intentions of Consumers
Abstract PDF (Português (Brasil))