1.
Farra SPD, Queiroz MJ, Prado PHM, Queiroz RSB de. The allure of ubiquity: brand equity and brand authenticity influenced by distribution channels. ReA UFSM [Internet]. 2019 Jul. 30 [cited 2024 Sep. 17];12(3):418-33. Available from: https://periodicos.ufsm.br/reaufsm/article/view/38763