Silva, Marco Antônio, and Antonio Carlos Aidar Sauaia. “Marketing Management and Profitability: A Study With Business Games”. Revista de Administração da UFSM 5, no. 1 (June 26, 2012): 92–109. Accessed March 19, 2026. https://periodicos.ufsm.br/reaufsm/article/view/3995.