Nunes, G. C., G. S. Milan, L. Eberle, D. De Toni, and P. M. Olea. “Co-Creation, Value-in-Use, Satisfaction, and Switching Costs As Antecedents of Higher Education Students Retention”. Revista De Administração Da UFSM, vol. 14, no. 3, Oct. 2021, pp. 545-67, doi:10.5902/1983465935697.