Monteiro, T. A., A. C. Giuliani, J. C. Arroyo, H. C. Belli, and E. D. de Oliveira. “Relations Between Generational Cohorts and Generations X and Y: Multicultural Study on Coca-Cola Soft Drinks”. Revista De Administração Da UFSM, vol. 13, no. 2, June 2020, pp. 333-54, doi:10.5902/1983465927771.