Baisch, L. da V., Estrada, R. J. S., Scherer, F. L., Hahn, I. S. and Thurner, B. D. V. (2012) “Strategic management and the managing competences in the marketing department: a study in a beverage industry”, Revista de Administração da UFSM, 5, pp. 729–747. doi: 10.5902/198346597689.