Farra, S. P. D., Queiroz, M. J., Prado, P. H. M. and Queiroz, R. S. B. de (2019) “The allure of ubiquity: brand equity and brand authenticity influenced by distribution channels”, Revista de Administração da UFSM, 12(3), pp. 418–433. doi: 10.5902/1983465938763.