Monteiro, T. A., Giuliani, A. C., Arroyo, J. C., Belli, H. C. and Oliveira, E. D. de (2020) “Relations between generational cohorts and generations X and Y: multicultural study on Coca-Cola soft drinks”, Revista de Administração da UFSM, 13(2), pp. 333–354. doi: 10.5902/1983465927771.