Farra, Samanta Puglia Dal, Mauricio Jucá Queiroz, Paulo Henrique Müller Prado, and Renata Steffanoni Bernardes de Queiroz. 2019. “The Allure of Ubiquity: Brand Equity and Brand Authenticity Influenced by Distribution Channels”. Revista De Administração Da UFSM 12 (3):418-33. https://doi.org/10.5902/1983465938763.