Monteiro, Thel Augusto, Antonio Carlos Giuliani, Judith Cavazos Arroyo, Hygino Canhadas Belli, and Erick Dawson de Oliveira. 2020. “Relations Between Generational Cohorts and Generations X and Y: Multicultural Study on Coca-Cola Soft Drinks”. Revista De Administração Da UFSM 13 (2):333-54. https://doi.org/10.5902/1983465927771.