AZAMBUJA, C. P. de; BICHUETI, R. S. Experiential marketing: strategies to increase the market share and strengthen energy’s brand. Revista de Administração da UFSM, [S. l.], v. 9, p. 88–106, 2016. DOI: 10.5902/1983465921547. Disponível em: https://periodicos.ufsm.br/reaufsm/article/view/21547. Acesso em: 31 jan. 2025.