Ferreira, N.S., Arruda Filho, E.J.M. and Farias Filho, M.C. 2017. Facebook "green yellow" and the preference of use for the Brazilians. Revista de Administração da UFSM. 10, 3 (Oct. 2017), 452–473. DOI:https://doi.org/10.5902/1983465912278.