Oliveira, L.G., Gundlach, .G.N. and Corso, K.B. 2025. Beyond the chimarrão: the influence of FOMO (fear of missing out) on conspicuous consumption among gauchos . Revista de Administração da UFSM. 18, 1 (May 2025), e5. DOI:https://doi.org/10.5902/1983465988851.