Baisch, L. da V., Estrada, R.J.S., Scherer, F.L., Hahn, I.S. and Thurner, B.D.V. 2012. Strategic management and the managing competences in the marketing department: a study in a beverage industry. Revista de Administração da UFSM. 5, (Dec. 2012), 729–747. DOI:https://doi.org/10.5902/198346597689.