STILL EXIST LOYAL CONSUMERS?

Authors

  • Lourenço Augusto Camargo Granato Pontifícia Universidade Católica de São Paulo - PUC-SP
  • Paula Fernanda Prado Pereira Pontifícia Universidade Católica de São Paulo - PUC-SP

DOI:

https://doi.org/10.5902/198346593067

Abstract

The objective of this analysis is to verify the influence that the evolution of the economic and social changes had on the consumer behaviour since long time past, crossing several stages, until the arrival in the actual scenery. This discussion will happen through the analysis of the different consumption stages, here presented in chronologic order. The principal focus in each stage is the consumer and the changes that happened in his behaviour in due course. It can verify that during this transitions, he had been getting more and more decision power over his choices and, from this on, more power on the organizations strategic decisions, which are in a constant inquiry for their consumers satisfaction. From this scenery and, in the way that happen the market transactions, we are taked through the following discussion: "Still Exist Loyal Consumers?" or in the middle of a large brands diversity, products and services with access nowadays, they have behaviours purchase more unstable, and not loyal with regard to the brands. Are these consumers influenced with a reality from a consuming world where they live nowadays?

Downloads

Download data is not yet available.

Author Biographies

Lourenço Augusto Camargo Granato, Pontifícia Universidade Católica de São Paulo - PUC-SP

Graduado em Administração de Empresas pela Universidade Mackenzie, com MBA Executivo em Marketing pela
Escola Superior de Propaganda e Marketing (ESPM) e mestrando em Administração pela Pontifícia Universidade
Católica de São Paulo (PUC-SP). Instituição: Pontifícia Universidade Católica de São Paulo (PUC-SP).

Paula Fernanda Prado Pereira, Pontifícia Universidade Católica de São Paulo - PUC-SP

Graduada em Comunicação Social pela Escola Superior de Propaganda e Marketing (ESPM) e mestranda em Administração pela PUC-SP. Brasil. E-mail: paulafernandaprado@yahoo.com.br

Published

2011-05-24

How to Cite

Granato, L. A. C., & Pereira, P. F. P. (2011). STILL EXIST LOYAL CONSUMERS?. Revista De Administração Da UFSM, 4(1), 9–18. https://doi.org/10.5902/198346593067

Issue

Section

Articles