Sustainability in automotive industry: competitive advantage or a distant dream?

Almir Carvalho, Flavio Hourneaux Junior


The introduction of sustainability aspects in business has been a part of the current scenario in any industry. For automotive sector this is no different; on the contrary, discussions can be even more intense because it is a sector of great importance, regarding economic, social and environmental impacts. This study aims to identify how sustainability issues can influence Brazilian customers’ decision related to automotive industry, through a sample of consumers located in the city of São Paulo, the largest one in the country. The empirical research is of survey type and gathered a sample of 184 consumers, who answered a questionnaire sent electronically. The outcomes point out to the little significant scores in terms of the influence of sustainability aspects in the perception of consumers – rather than of economic factors –, which may compromise possible strategies for sustainability that could be implemented by automotive companies.


Licença Creative Commons
Este obra está licenciado com uma Licença Creative Commons Atribuição-NãoComercial-CompartilhaIgual 4.0 Internacional.






Revista de Administração da UFSM. Brazilian Journal of Management

Universidade Federal de Santa Maria, Santa Maria, Rio Grande do Sul, Brasil, eISSN 1983-4659